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Thursday, November 05, 2009

Canada - Beef information Service

The Beef Information Centre (BIC), which works with industry leaders in the promotion of Canadian beef, is commending McDonald’s Canada for its long-standing commitment to sourcing beef from Canadian producers.  This is especially timely in light of an Internet email hoax spreading false information about McDonald’s Canada’s beef sourcing practices.

“McDonald’s Canada proudly supports the Canadian beef industry,” says Jeff Kroll, Senior Vice-President, National Supply Chain, at McDonald’s Canada.  “McDonald’s Canada has made a commitment to Canadian beef which today translates into the company using 100% Canadian beef for all its burger offerings,” says John Gillespie, BIC Chairman and producer from Ayr, Ontario.  “As the largest foodservice purchaser of beef in Canada, this is a significant alliance for Canada’s beef industry.”

From the outset, Brad Wildeman, President of the Canadian Cattlemen’s Association and a feedlot operator fron Lanigan, Saskatchewan, has been quick to point out that “Canadian cattle producers appreciate that McDonald’s Canada has been a long-time supporter of the Canadian beef industry.

The initial appearance of the chain email earlier in the year prompted McDonald’s Canada to post a statement on its website, http://www.mcdonalds.ca, refuting the claim with the facts, most notably that McDonald’s Canada proudly sources 100% of its beef from Canadian producers.

http://www.meattradenewsdaily.co.uk/news/051109/canada___beef_information_service.aspx

Posted on 11/05
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