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Thursday, October 22, 2009

CIA Invests In Social Media Monitoring Technology

Businesses are increasingly looking to social media to monitor and manage their brands online. U.S. intelligence agencies now have similar capabilities as part of their technology portfolios.

In-Q-Tel, the investment firm established by the CIA to support U.S. intelligence agencies, has invested in Visible Technologies, a start-up that monitors social media content on the Web.

Visible Technologies’ software-as-a-service apps are used by companies to monitor and manage their brands by observing and analyzing public opinion on the Web in real-time.  Visible Technologies’ TruCAST engine “casts a net on whatever the client wants to know more about,” said senior VP Blake Cahill.  Visible Technologies has been focusing increasingly on the government sector, and it has done some work through the General Services Administration, according to Cahill.

http://www.informationweek.com/news/government/info-management/showArticle.jhtml?articleID=220900005

Posted on 10/22
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