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Saturday, August 07, 2010

CRM Cloud Computing Set for Significant Growth

This week, we learned that the talk of cloud computing is dominating the news pages, especially as more companies are jumping on board.  According to a Server Watch report, research firm IDC (News - Alert) shows the continued uptake of CRM cloud computing in the enterprise as the key driver for server hardware spending.  Earlier in the week, they discussed how social CRM and mobile applications are a hot area for a number of businesses seeking to advance their positioning in the market.  According to BatchBlue President Pamela O’Hara, this solution is now about gathering thousands of followers, but instead focuses on the one-to-one contact.  A variety of CRM applications are moving to mobile app format and are available at online venues such as Apple’s (News - Alert) App Store and the Google Apps Marketplace.

As vendors optimize their applications for mobile use, social CRM is one the frontlinInfor has released its Advisor family of decision-making modules that has been built upon its successful Infor CRM Epiphany Interaction Advisor software.

The marketers, with the help of the first module, Infor CRM Epiphany E-mail Advisor, are able to drive incremental revenue and improve customer retention and loyalty with dynamic, intelligent e-mails that leverage customer information and behavior patterns.

By determining which customer attributes are most predictive of offer acceptance and automatically adjusting targeting for all successive e-mails, including successive openings of the same e-mail accordingly, E-mail Advisor has reached at the forefront of e-mail marketing.

Posted on 08/07