{"id":1905,"date":"2006-11-27T00:00:00","date_gmt":"2006-11-27T00:00:00","guid":{"rendered":"https:\/\/www.cybersecurityinstitute.com\/blog\/index.php\/2006\/11\/27\/gartner-2-billion-in-e-commerce-sales-lost-because-of-security-fears\/"},"modified":"2021-12-30T11:40:16","modified_gmt":"2021-12-30T11:40:16","slug":"gartner-2-billion-in-e-commerce-sales-lost-because-of-security-fears","status":"publish","type":"post","link":"https:\/\/www.cybersecurityinstitute.com\/blog\/index.php\/2006\/11\/27\/gartner-2-billion-in-e-commerce-sales-lost-because-of-security-fears\/","title":{"rendered":"Gartner: $2 Billion in E-Commerce Sales Lost Because of Security Fears"},"content":{"rendered":"<p>In 2006 alone, retailers lost almost $2 billion because of consumer security fears, with about one-half of those losses ($913 million) coming from people who avoided sites that seemed to be less secure and the rest (about $1 billion) came from consumers who were too afraid to conduct e-commerce business at all, according to a Gartner survey of 5,000 U.S. adults in August that the research firm published on Nov. 27.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The report is startling in the sense that it confirms what many retailers have long feared.  It&#8217;s a frustrating problem because so many legitimate security defenses are invisible and the most visible security features&#8212;such as displaying a sign noting security standards compliance&#8212;do little to truly secure the site.  Also, credit card purchases are overwhelmingly protected against theft, so the true risk for consumers is quite small.<\/p>\n<p>&#8220;For 90 percent of people, if they want that refrigerator, they are going to buy it,&#8221; said Avivah Litan, a Gartner analyst specializing in security who is also an author of the report.  More than 85 percent of the consumers in the Gartner survey said they delete unexpected e-mail without opening it.<\/p>\n<p>http:\/\/www.eweek.com\/article2\/0%2C1895%2C2063979%2C00.asp?kc=EWEWEMNL112706EP21B<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-1905","post","type-post","status-publish","format-standard","hentry","category-statistics"],"_links":{"self":[{"href":"https:\/\/www.cybersecurityinstitute.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cybersecurityinstitute.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cybersecurityinstitute.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cybersecurityinstitute.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cybersecurityinstitute.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1905"}],"version-history":[{"count":1,"href":"https:\/\/www.cybersecurityinstitute.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1905\/revisions"}],"predecessor-version":[{"id":4392,"href":"https:\/\/www.cybersecurityinstitute.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1905\/revisions\/4392"}],"wp:attachment":[{"href":"https:\/\/www.cybersecurityinstitute.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cybersecurityinstitute.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cybersecurityinstitute.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}