Thirty-one percent of customers—nearly one-third of a company’s client base and revenue source—are terminating their relationship with organizations following a data breach, according to a recent study by the Ponemon Institute. When it comes to a data breach, companies are making some major mistakes and as a result, customers are beating the street—potentially paving a pathway for your fiercest competitor. The good news is you can prevent it and avoid the costly impact of a breach: first, by putting a proactive plan in place and second, by adopting tactics that maximize retention. Last year alone saw the exposure of nearly 128 million personal records.