An initiative from The Open Group has developed a set of key considerations for how to build and measure return on investment (ROI) for cloud computing initiatives from a business perspective. By examining the benefits cloud computing offers organizations and showing the potential return it can provide from the beginning, companies may find it easier to gain buy-in for cloud initiatives from the executive team, as well as the IT department. Cloud computing has been described as a technological change brought about by the convergence of a number of new and existing technologies.