This week, we learned that the talk of cloud computing is dominating the news pages, especially as more companies are jumping on board. According to a Server Watch report, research firm IDC (News – Alert) shows the continued uptake of CRM cloud computing in the enterprise as the key driver for server hardware spending. Earlier in the week, they discussed how social CRM and mobile applications are a hot area for a number of businesses seeking to advance their positioning in the market. According to BatchBlue President Pamela O’Hara, this solution is now about gathering thousands of followers, but instead focuses on the one-to-one contact. A variety of CRM applications are moving to mobile app format and are available at online venues such as Apple’s (News – Alert) App Store and the Google Apps Marketplace.