The increasing adoption of cloud computing in Thailand has led to escalating hidden costs and security risks for companies as sensitive data are placed in the cloud, says a global Symantec survey. The survey, entitled “Avoiding the Hidden Cost of Cloud 2013”, said 99% of respondents in Thailand expressed interest in adopting cloud computing technology, compared to an average of 89% globally. Pramut Sriwichian, the country manager of Symantec Thailand, a US-based data back-up and security software firm, said companies are experiencing escalating costs tied to rogue cloud use and inefficient cloud storage.