As vendors optimize their applications for mobile use, social CRM is one the frontlinInfor has released its Advisor family of decision-making modules that has been built upon its successful Infor CRM Epiphany Interaction Advisor software.
The marketers, with the help of the first module, Infor CRM Epiphany E-mail Advisor, are able to drive incremental revenue and improve customer retention and loyalty with dynamic, intelligent e-mails that leverage customer information and behavior patterns.
By determining which customer attributes are most predictive of offer acceptance and automatically adjusting targeting for all successive e-mails, including successive openings of the same e-mail accordingly, E-mail Advisor has reached at the forefront of e-mail marketing.
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