Security vendor VeriSign found 66 percent would choose to give up their passwords for a Starbucks coffee, during an informal on-the-street survey conducted Thursday in San Francisco. Only 41 of those quizzed (or 15 per cent) on San Francisco[s Market Street refused to hand over the goodies. Two out three three people (180 of 272) were approached. 51 provided a clue about their password in exchange for a $3 Starbucks gift voucher. 57 per cent reported having four or more passwords, and 79 per cent reported using the same password for multiple websites or applications. The survey also found that some people continue to store passwords on Post-it notes. Other popular locations for passwords include the contacts folder of email applications, on PDAs and in the notes function of a mobile phone.
“A lot of people are still unaware of how this information can be used across the network and don’t understand the implications,” said Mark Griffiths, VeriSign marketing director for authentication services. “We’re trying to educate the average user.”
Survey participants, for example, said they felt comfortable revealing their passwords, because they were not asked to share their user name or logon. And while other people were not willing to release their password, they were agreeable to giving out hints–such as their mother’s maiden name or the name of their dog, which are also frequently used as a second source of identification by Web sites.
Those that revealed their password or gave hints received a $3 gift card for Starbucks–the price of a latte. my name is joe and my password is … How do you know I gave you the right password?
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