Until recently, banks have considered information security as a cost of doing business. Nowadays, new market trends are driving the financial sector’s IT security investments. For one, the constant barrage of security attacks banks have suffered has resulted in declining customer confidence. That imposes a huge challenge on financial organisations that are looking to add more customers, especially in the area of online banking where most Middle East banks have increased their focus. As the consumers’ level of awareness of data security and data confidentially increases, banks are starting to look at security from the perspective of their clients. For instance, in the US, several major banks, such as Citigroup, have launched advertising campaigns heralding their recent investments in security, and makes these banks not only the better choice, but also the safer choice.