IT managers cannot ignore secure content management (SCM), but needs vary greatly for each industry vertical, according a new report from research firm IDC. The report says there are significant differences between verticals, such as defining business pain points, as well as the drivers and concerns for deploying this particular software. IDC Australia security solutions market analyst, Patrik Bihammar said due to these vertical differences, vendors must have a good understanding of industry-specific trends, drivers, regulations, spending intentions and business processes in order to be successful in selling to various verticals.