Despite the escalating levels and sophistication of cyber crime, survey finds that harm to brand is the most unwelcome prospect for security bosses Reputational damage is top of mind for information security leaders again. According to a global survey of more than 7,500 security professionals, 71 per cent said that avoiding harm to brand was their top priority, ahead of other hot topics, such as maintaining customer data privacy, controlling identity theft, and protection against breaches of laws and regulations.