At the INNOVATE 2010 conference, IBM announced new software and services that help customers design and deliver the advanced products leading the convergence of mechanical, electronic, and digital technologies. The convergence of physical assets and IT applications requires a new “systems of systems” approach for integrating products and services. Software-driven innovation across product lines is often challenging if not supported by effective planning, development and collaboration. Best-in-class product and service companies are those that build a strong competency in systems engineering and software development. Organizations of the future–along with their partners and customers– must build the competencies to design, deliver and manage products in smarter ways.