A privacy bill of rights is something that tech pundits have talked about for years, but now Senators John Kerry and John McCain hope to make it a reality with a bipartisan bill in the Senate called the “The Commercial Privacy Bill of Rights Act of 2011.” The Kerry-McCain bill would force companies to let users opt out of data collection when used for behavioral ads or transfer to third parties. … For sensitive information — religion, health records or other stuff that can cause physical or financial harm if made public — companies would need users’ consent through an opt-in.