As a crisis manager, you are responsible for the safety and security of both your employees and your organization. And when an emergency strikes, you are expected to carry out your business continuity plan effectively while keeping the big picture in mind. Among other things, you should record and share your business continuity plan with your management team, connect with local public agencies, maintain clear goals, and be prepared to ask the right questions as an incident unfolds. Above all, you should strive to be prepared, flexible, and compassionate in all aspects of your crisis response, knowing that employees, customers, and your community are counting on your strong leadership when crises strike.